Redbank Place in Brisbane’s Eastern Suburbs saw an opportunity to create, engage and enhance customer experiences though the replacement of their existing travelators.
Gray Puksand re-examined the use of the shopping centre transit circulation from the functional to the emotional. Traditionally travelator spaces were deemed to be functional and transitory spaces allowing customers travel through spaces rather than identifying opportunities to enhance their shopping experience.
The challenge within this project was to change traditional perceptions of how spaces within and under travelators could be utilised. The concept to engage the community with a focus on families visiting the centre brought together the idea of “colour my world” incorporating colourful pods, mirrors, chalk boards and interactive technology to engage and give the children space to play under the travelators.
This innovative and creative design enhances old assets whilst heightening the shopper’s journey and entertain and delight the next generation of shoppers.
