First impressions are incredibly important. This sentiment certainly rings true for the development of a high-end, premium commercial tower entrance. Being the first point of contact and interaction that people have with the space, it was critical that 320 Pitt Street reflected an urban identity that was welcoming yet finely detailed. Gray Puksand has provided a holistic approach to the development bringing expertise in urban design, commercial interaction, branding and detailing.
The tower is positioned in the growing midtown business district in Sydney but lacked the street presence that a tower like this deserves. With construction all around and a new metro station due for completion just metres from the main entrance, the building was in need of a refurbishment that would reposition it for the future. Giving it the street appeal and resolved interior function that a Commercial Grade A tower needs.