Heidi Smith

Lead Partner (VIC)

“The design narrative is everything – people remember and respond to stories, and a good story provides that valuable connection between the user and the designer.”

With over 30 years of experience designing award winning workspaces, Heidi is a workspace strategy expert. Throughout her career, she has created many unique and innovative environments. Passionate about Australian architecture and design, Heidi leads the way with new methods and advancements in workspace design, culture, and management styles.

Heidi strives to deliver spaces that enhance and support an aspirational corporate culture. Her strength lies in affecting positive culture change through comprehensive workspace design. Adopting a consultative approach for a deeper understanding of a client’s unique needs and cultural aspirations, Heidi has achieved outstanding workspace outcomes for a vast portfolio of clients.

Due to the fast paced and ever-changing landscape, Heidi has robust experience in organisational change. For Heidi, adopting a ‘people matter’ design approach is necessary in delivering actual workplace change; by implementing a people-focused design strategy, responsive workplaces are realised.

• National — 1300551821
• hsmith@graypuksand.com.au
• LinkedIn — @heidismith